There has been significant backlash against this campaign in which pancreatic cancer sufferers say they wish they had other forms of cancer.
Pancreatic Cancer Action, the group behind the ads have said: “All cancer is dreadful and this campaign is not suggesting that anyone’s suffering resulting from cancer is worse than another’s. It simply expresses the real thoughts and feelings of many pancreatic cancer patients.”
The group has also said that their campaigns express “how it feels to be diagnosed with a disease that leaves you with no hope at all”.
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