Often when a celebrity launches a new product it’s clear from the get-go that it’s all just a moneymaking ploy.
Much as we’re sure One Direction like to smell good, we doubt they had any input whatsoever into their new fragrance line. The same goes for many other celebrity endorsements – it’s just a way for a brand to bump up the publicity.
In some cases though, the celebrity has a genuine interest in their product and releases something we’d actually buy regardless of the name attached. Nowhere is that truer than in the case of these fashion lines, all of which were created and designed (we’re told) by celebrities…
Kate Moss for Topshop
Kate Moss first collaborated with Topshop back in 2007, and this summer the range made a return to stores. Think luxe fabrics, sexy dresses and LOTS of fringing and you have the right idea. We’re big fans!
Elizabeth and James
Mary-Kate and Ashley Olsen had amazing success with their high-fashion line, The Row. For a more wearable and trend-friendly look though, we prefer Elizabeth and James, which the girls launched a year later. Their newest line has some amazing structured blazers and a great monochrome palette.
Proving that she’s more than just a Spice Girl, Victoria has enjoyed huge success with her fashion line, with a great new Spring/Summer collection revealed at New York Fashion Week on Sunday. With most pieces retailing between $600 and $6,000 it’s hardly Penney’s prices, but hey, a girl can dream! Victoria also has a spin-off line, aptly titled Victoria, Victoria Beckham (original!) which has some distinctly more playful and youthful looks – but with the same hefty price tags, sadly.
The Jessica Simpson Collection
Lots of flirty florals and great basics have made Jessica Simpson’s clothing line a huge success for everyday wear at reasonable prices – she is reportedly the most successful celeb fashion designer in the US.
Kendall and Kylie for PacSun
The Jenner sisters collaborated with young adult brand PacSun to create a line that is surprisingly wearable. Is it awful that we’d kind of love that white tee-shirt with a Kendall selfie on the front?!