The all-natural, less is more look can sometimes be a difficult one to master, but this tutorial makes it simple.
As the official make-up brand backstage at the Joseph AW15 show at London Fashion Week, Estée Lauder have offered an insight into how the models' gorgeously fresh look was created.
"The inspiration is very rustic, organic and bohemian," says the show's key make-up artist Lynsey Alexander. "There doesn't appear to be a lot of makeup, but every element is considered. Skin is gorgeous, luminous and radiant. These girls are fresh from New York Fashion Week so great skincare is key."
Lynsey also revealed which products she used to give the models their effortless look.
She began by prepping the skin with the Estée Lauder Cyber White mask and DayWear moisturiser, before applying the brand's Illuminating primer and Perfectionist foundation. "I love this foundation – it mimics skin texture and looks like real skin," says Lynsey.
"We polished it onto the face and the result is a healthy and luminous complexion."
For the models' "young and flirty" glow, Lynsey mixed together two shades of Estée Lauder's Pure Color blush, using Peached Passion and Lover's Blush for the perfect look. For some extra radiance, the BB Glow brush-on highlighter pen was applied on top.
To enhance the cheekbones and brow bones, Lynsey used the new Pure Color Envy lip balm. "With bleached brows, sometimes the look can be quite harsh. But this skin and makeup brings the femininity and beauty right back," she says.
The look was finished with Pure Color Envy in Insatiable Ivory on the lips, and Double Wear Stay In Place pencil in Pearl for the eyes, with the new Little Black Primer applied at the roots of curled lashes for extra definition.
All products are available from Estée Lauder stockists nationwide. We can't wait to try this look out!