It seems that the Kate Middleton effect has stuck again!
Following on from the Royal Tour of Australia, where Kate wore a banana-hued frock by Roksanda Ilincic, Ebay reported a 95% increase in sales of yellow dresses in the four days after she wore it.
And on the day she wore the dress, Google reported a surge in searches for “yellow dress” and “Kate yellow dress”.
Some leading high street stores are also said to be selling out of similar styles at lightning speed and have been putting rush orders through to get more in before summer.
So, while William told Kate she looked a bit “like a banana” in the dress, it seems fashion fans are frantic about picking up the frock.
The yellow dress is not the only one of her style pieces that have led to a fashion feeding frenzy.
Wrap dresses and cork wedges became highly searched-for-items during the Royal Tour after Kate wore a Diane Von Furstenberg wrap dress and four-inch wedge heels.
Can this girl put a fashion foot wrong?!