For the most part, Robbie Williams revels in the limelight, so we can't say we're too surprised by his latest Instagram upload.
Majorly excited at the prospect of stealing Kim Kardashian's internet crown, the former Take That star posted a naked photo of himself and captioned the saucy shot: "Do you think my bell-end can #BreakTheInternet on my birthday?"
The dad-of-two, who turned 41 on Friday, looked only too delighted to be showing off his impressive physique and it's fair to say fans and followers were pretty happy with the decision too.
The Candy singer must have been thrilled with the compliments that poured in from the public, with many suggesting that Robbie needn't be so coy in the future and go the whole hog next time.
If we know Robbie like we think we do, there's a good chance he'll make this a yearly tradition.
Kim K, looks like you've got competition!