If you’ve ever wondered why people enjoy the taste of cinnamon a lot more around Christmas time, then you might just be intrigued by what we have to share.
A new study discovered that the people enjoy certain foods a lot more when they are accompanied by sounds or noises which match the occasion.
When volunteers were given a range of odours accompanied by a variety of sounds, they found that cinnamon and cloves – spices used in mulled wine – tasted much nicer when Christmas carols were playing.
When retested with pop songs rather than Christmas carols, neither spice was marked as more pleasant.
The study states: “Certain odours can be matched with specific sounds based on previous experience. The congruent sounds increase odour pleasantness significantly more than incongruent sounds.”
Who ever would have guessed!