Here at SHEmazing HQ, it goes without saying that we are seriously against animal cruelty.
For this reason, we were delighted to hear that one of the most coveted designer brands was eradicating real fur from its collections.
Gucci, which has to be the most popular label of 2017, is ditching real fur for good.
Many of Gucci's most iconic looks, from the Princetown loafer to their selection of €38,000 mink coats, carry animal furs, so this is a change for the brand.
Going fur-free is part of Gucci's new commitment to become more sustainable and friendly to the earth.
'Together, by committing to a culture of purpose, taking responsibility and encouraging respect, inclusivity, and empowerment, we want to create the necessary conditions for a progressive approach to sustainability,' said President and CEO Marco Bizzarri.
'Being socially responsible is one of Gucci's core values, and we will continue to strive to do better for the environment and animals.'
Gucci intends to be totally fur-free in 2018.
Feature image: Instagram / butikluxurybrands