Cher Lloyd suffers an embarrassing incident on the US red carpet

Cher Lloyd had a bit of an awkward moment on a red carpet in the US recently.

The singer, who rose to fame on the UK X Factor, was walking a red carpet in America when her publicist was spotted behind her holding up a sign with her name on it so waiting photographers and interviewers would know who she was!

Eek, perhaps her quest to break the US music market isn’t going so well after all.

It was also recently announced that the star had married her long term love, Craig Monk, in a private ceremony recently.