This week, model Cara Delevingne wowed us with yet another campaign, this time around for luxury watch brand Tag Heuer.
It wasn’t Cara’s eyebrows that stole the spotlight in her latest campaign, however, but the adorable lion cub that she is seen cuddling, kissing, and even bottle-feeding at one point.
While the fashion world may have fallen in love with the sweet shots though, wildlife charity World Animal Protection are not one bit happy.
Indeed, the charity has blasted the campaign, expressing their concern over images that “support an industry that relies on animal cruelty”.
Wildlife expert Dr Neil D’Cruze blasted Cara and Tah Heuer, saying: “Lion cubs are not photo props. Their health and well-being should not be compromised. They belong in the wild, not draped over a celebrity just to sell a designer watch.”
He added: “Our concern is that such high profile adverts will legitimise these cruel encounters with wild animals.”
While the images are undoubtedly beautiful, we can certainly see the concern surrounding the campaign.