Protein World caused major controversy recently with a particular weight loss advert.
The ad in question features Australian model, Renee Somerfield, flaunting her toned body in a bikini, next to the words: "Are you beach body ready?”
The posters, which are on display around the London Underground, sparked outrage with many people believing that the message is stating that only women who look like Renee are ready for the beach.
The model in question has spoken out about the ad, stating that critics are body-shaming her, saying: "I think nearly every ad campaign you have ever seen is open to interpretation. But saying the ad is body-shaming by body-shaming the image is very contradictory. Two wrongs don’t make a right."
And it seems former Big Brother star Helen Wood has to get her two cents in!
Writing about the backlash in her Daily Star column, Helen wrote: “What are these miserable a**eh***s moaning about? They don't have a body like Sam Faiers or Luisa Zissman? They don't eat healthily? They don't think fitness is important? They don't have sex? THEY HATE MEN?"”
She added: "What sends me round the bend is how these grumpy whining feminists think it's okay to ridicule and target women who want to be a good example. A girl showing off a good body due to regular exercise and eating her greens should be celebrated as a positive role model."
She finished by writing: “ "If you're not happy in yourself, get off your a**e and do something about it. And don't judge others for how they live or look."
Wow, she certainly didn't mince her words!