Despite her rather disastrous stint in the jungle on I’m A Celebrity Get Me Out of Here, TOWIE star Gemma Collins’ career seems to be going from strength to strength.
According to reports this weekend, the star has just inked a lucrative deal with fashion mogul Sir Philip Green.
Gemma, who has her own fashion range and boutique, is believed to have agreed upon a £50,000 deal with the Topshop boss to completely revamp and revive his plus-size fashion chain, Evans.
Sources say that Sir Philip was looking for someone to “bring sexy back” into the store, and the task has fallen to popular reality star Gemma to boost the chain’s lines with some new and trendy ideas.
The 34-year-old is set to officially begin her role with the company on March 12, when she will be visiting Evans branches up and down the UK, meeting with customers and giving out style advice.
A source told the Irish Mirror: “Philip picked up on Gemma’s huge online fanbase and sees how well her clothes sell with her army of loyal Twitter fans. There aren’t many popular curvy female celebs who have such clout, so it’s understandable that Evans were keen to snap her up.”
The source added that Gemma’s “feisty and confident” attitude is exactly what the brand are trying to capture in their revamp.
Well done to Gemma, we bet she will do an amazing job.